As The Raja Saab gears up for its festive January release, questions are emerging about the film’s language marketing strategy. Despite being positioned as a pan-India entertainer starring Prabhas, the promotional push appears heavily concentrated on the Telugu market, leaving fans of other language regions wanting more.
The horror-fantasy genre of The Raja Saab has universal appeal, and Prabhas’ pan-India fan following typically ensures interest across multiple linguistic audiences. However, recent promotional activities, including trailer launches and pre-release events, have been predominantly centred around Telugu audiences. This has led to concerns among fans and trade watchers that the film is not receiving adequate visibility in markets like Hindi, Tamil, Kannada, and Malayalam.
Critics argue that without broader language-specific marketing — such as press interactions, regional trailer launches, and localized promotions — the film could struggle to make a strong impact outside its core Telugu base. With The Raja Saab scheduled to hit screens during a competitive festive weekend, building buzz in all regions could be crucial to unlocking impressive openings and strong overall box office performance.
The coming week will be vital for the team to expand promotional efforts beyond the Telugu states, ensuring The Raja Saab resonates with diverse audiences across India.
