Biggest Business Challenge Looms Over Hari Hara Veera Mallu Ahead of Release

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Hari Hara Veera Mallu, one of the most delayed projects in Pawan Kalyan’s career, is finally gearing up for a grand worldwide release on June 12. With all the pending shoot portions now wrapped up, the makers have finalized the release date in consultation with Amazon Prime Video, which has already acquired the film’s digital streaming rights.

Veteran producer AM Rathnam is backing the film, but given his long hiatus from active film production, major theatrical deals are yet to be secured. The delay has led to significant financial strain, with mounting interest costs that must be cleared before the film hits screens.

Despite the buzz around Pawan Kalyan, the film’s songs haven’t made a strong impact on music charts so far. The trailer now carries the crucial responsibility of reigniting hype and driving final business deals. With substantial investments made and interest piling up over the years, Pawan Kalyan himself reportedly stepped in to support the production financially during tough phases.

While there are no major obstacles anticipated ahead of the release, the biggest challenge now lies in AM Rathnam closing theatrical deals at strong prices to recover costs and turn a profit. With the clock ticking, all eyes are on how the veteran producer navigates this critical final stage.

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