Ram Charan and Shankar’s Game Changer has generated immense excitement ahead of its release, but the team’s approach to promotions for the film’s various language releases has raised eyebrows. While there were significant events in Telugu—such as a USA event and a pre-release event in Andhra Pradesh—promotional efforts in other key regions have been minimal.
In Tamil Nadu, Kerala, and Karnataka, the makers did not organize major events or even press meets, which could impact the film’s opening performance in those markets. The absence of a grand event in Tamil Nadu, in particular, could affect Game Changer‘s buzz and initial collections in the region.
Similarly, the promotional strategy in Hindi-speaking markets has been underwhelming, with the hero and heroine only making brief appearances on the Bigg Boss show and attending a small press meet. This lack of significant promotional efforts could hinder the film’s potential for strong openings in the Hindi belt. Furthermore, the team skipped giving interviews in any of the languages, which is a critical component of building anticipation.
While Game Changer still holds potential for success, especially with positive word-of-mouth and the Sankranthi advantage, the lack of pan-India promotional efforts could hinder its initial impact. Creating the necessary buzz for a film of this scale is crucial, and unfortunately, the Game Changer team missed an opportunity to generate the required excitement across all markets.