Hari Hara Veera Mallu, starring Pawan Kalyan, is one of Tollywood’s highly anticipated big-budget films. However, repeated delays have led to significant challenges for producer A.M. Ratnam, who now faces a deficit release. Surprisingly, despite its grand scale, the film lacks a strong promotional strategy, resulting in minimal buzz among audiences.
The first single, Maata Vinaali, failed to strike a chord with fans and didn’t generate the expected hype. Many believe this song might work better within the theatrical experience rather than as a standalone promotional piece. Today, the team released the lyrical video for the second single, Kollagottinaadhiro. While this track is an improvement over the first, it still struggles to create the necessary excitement. The issue lies in the nature of these songs—they seem more suited for an in-theatre experience rather than pre-release buzz.
A stronger marketing approach could have included character-first looks with visually compelling elements. Additionally, a second teaser with powerful visuals would significantly elevate audience interest. Unfortunately, delays in Pawan Kalyan’s shooting schedule have further impacted the film’s progress, with reports suggesting that Hari Hara Veera Mallu might not meet its announced release date of March 28.
For the film’s expectations to skyrocket, a major turnaround is needed. Pawan Kalyan’s immediate involvement in the shoot is crucial, and the team must reconsider their promotional strategy to build anticipation. A revamped campaign featuring fresh teasers, character reveals, and aggressive marketing could be the game-changer this film desperately needs.