Among recent blockbusters, Sankranthiki Vasthunam created massive buzz even before its release. Director Anil Ravipudi implemented a unique promotional strategy, actively involving lead actor Venkatesh. The film’s success cemented it as one of the biggest blockbusters of all time, with Ravipudi’s aggressive marketing approach earning widespread praise and inspiring others to follow suit.
Now, Mazaka, belonging to the same genre, is adopting a similar promotional playbook. Director Trinadha Rao and writer Prasanna Kumar are crafting engaging skits to build anticipation, even exploring ways to monetize these promotional videos. However, what Mazaka lacks is a viral soundtrack—songs that captivate social media users, particularly meme creators and reel makers.
Whether Anil Ravipudi’s marketing formula will work for Mazaka remains to be seen.