The year 2024 has been a landmark one for Malayalam cinema, with films like Manjummel Boys, Aavesham, and Marco making a strong impact at the box office. While Bollywood continues to navigate fluctuating fortunes, South Indian films have found a growing audience across the country.
Actor-filmmaker Prithviraj Sukumaran attributes this success to the increasing collaboration between Bollywood and the South. “The film industry is evolving both as an art form and as a business. The exchange of talent between industries is a natural progression,” says Prithviraj, who is currently gearing up for the release of L2: Empuraan, starring Mohanlal.
Reflecting on this shift, Prithviraj recalls a conversation with filmmaker Karan Johar from over a decade ago. “Back in 2011, Karan offered me a role in an anthology film he was directing. He told me, ‘We’re entering a time where talent will migrate across industries.’ That vision is now becoming a reality.”
He further highlights how filmmakers are redefining the boundaries between ‘regional’ and ‘mainstream’ cinema. “More directors are crafting stories that connect with audiences everywhere. This shift has played a key role in South Indian films gaining nationwide recognition,” he explains.
With Malayalam cinema experiencing an unprecedented box office boom, Prithviraj is elated about the industry’s growing influence. As Indian cinema continues to evolve, the blending of talent and storytelling is paving the way for a truly pan-Indian cinematic experience.
