In India, film stars hold an iconic status, especially in the southern regions, where they are revered akin to demi gods. Consequently, films dominate discussions on the internet year-round.
X, formerly Twitter, has disclosed the most utilized hashtags in the country for 2023. Topping the charts is ‘Thalapathy’ Vijay’s magnum opus, “Leo (2023),” showcasing his unmatched popularity. Following closely are titles like “Jawan,” “Pathaan,” and “Adipurush,” reflecting the fervent buzz surrounding Indian cinema.
Despite expectations, ‘Super Star’ Rajinikanth’s “Jailer” fails to secure a spot on the list. This could be attributed to Vijay’s robust social media presence, albeit some speculate it to be artificially inflated. In contrast, Rajini and Shah Rukh Khan maintain a subdued Twitter presence, while Prabhas is yet to establish an official account. Nonetheless, ‘Thalapathy’ Vijay reaffirms his superstar status, leaving an indelible mark on the masses yet again.
