There is a debate going on in Tollywood. It is about releasing the films in theatres on rentals or percentage.Things will be finalized soon.Some of the producers are supporting the rental system.while some of them are supporting the percentage system.
While this discussion is going on, there are two bigger threats which can destroy the producers.Here are the details:
Piracy Threat: Piracy has been creating a huge damage. But the producers have never formed any crucial group to stop this. They have not initiated any solid steps to curb piracy. The recent leaks of the HD copies of several biggies are shocking. A special cell and teams should be formed, strict measures have to be taken.All the producers should also come ahead and invest some money to spend on ways to prevent piracy.
OTT Window: the arrival of digital platforms is creating a huge damage. a section of the audience are not much interested to watch films in theatres and are opting OTT. Some of the audience are quite selective and they are stepping out to watch films in theatres. But only if the film is a super hit. All this is because of the OTT platforms.
Stay tuned for more such updates.
