Viswam is set to stream on OTT starting in November 2024 on Aha.

By cinema manishi Oct 29, 2024 #gopi chand #viswam

Viswam, the latest action-comedy starring Gopichand and directed by Srinu Vaitla, encountered a familiar struggle at the box office despite a vigorous promotional campaign. Director Vaitla, who promised a fresh approach to comedy and action, remarked, “I have changed, so will my film’s result.” Yet, despite enhanced comedic elements and high-energy action, Viswam received a mixed response from audiences, not fully meeting the heightened expectations.

The film’s teaser and trailer initially generated buzz, with Vaitla’s new direction appearing promising. Co-starring Kavya Thapar, Viswam also added a touch of glamour, though ultimately falling short in theaters. Responding to this, the release strategy has pivoted to OTT: Amazon Prime Video secured the streaming rights for ₹12 crores and plans to release Viswam during the Diwali weekend, aiming to capture a broader viewership among those who might have missed it in cinemas. Only time will tell if Viswam finds a more favorable audience through streaming.

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