In recent times, Dil Raju’s production approach has undergone noticeable changes, deviating from his previous tight control over content and budgets. This shift has seen a significant rise in budgets accompanied by a decline in content quality.
Examining Dil Raju’s recent ventures, films like “Shaakunthalam” and “Varisu” have exceeded budgetary constraints without delivering compelling content. Despite “Varisu” managing to break even, it failed to yield profits, while “Shaakunthalam” suffered substantial losses. Similarly, last year’s release, “Thank You,” surpassed its budget but ended up as a box office disaster.
Presently, ongoing productions like “Game Changer” have already breached budget limits, with Dil Raju conceding the situation’s uncontrollable nature. Moreover, the buzz surrounding the upcoming film “Family Star,” featuring Vijay Devarakonda, hints at a substantial budget overrun. However, the revenue prospects for “Family Star” remain uncertain, both theatrically and non-theatrically.
Despite past triumphs, Dil Raju appears to grapple with reining in production costs. While a moderate budget increase of 10% to 15% could be anticipated, recent projects have witnessed budget spikes of 30%, 40%, or even 50%, sparking concerns about his budget management prowess in the current film industry landscape.