The highly anticipated PAN-Indian film Pushpa 2: The Rule has set a new benchmark in Indian cinema, achieving an all-time record opening with a domestic gross of approximately ₹200 crores. Starring Allu Arjun, the film shattered the Day 1 record in the Hindi market with a significant margin. While the reports and reviews remain overwhelmingly positive, the film has faced severe criticism from Telugu audiences due to premium ticket pricing.
Typically, a big release with positive word-of-mouth enjoys strong holdover on Day 2, but Pushpa 2 saw a notable dip in noon show attendance in Telugu states. The content of the film has not drawn major criticism, but exorbitant ticket prices are deterring many moviegoers. The pricing hikes for Pushpa 2 were significantly higher than those for recent blockbusters like Kalki 2898 AD and Devara, which has negatively impacted footfalls.
Recognizing the issue, the producers swiftly reduced ticket prices in key centers to address audience concerns. It remains to be seen whether these reductions will extend to all regions or remain limited to select areas.
Meanwhile, the film’s performance in the Hindi belt has been exceptional, with Day 2 collections expected to cross ₹45 crores nett. Fans and industry insiders are now eagerly watching to see if the pricing adjustments can help regain momentum in the Telugu regions while the film continues its extraordinary run across other markets.
