The release date plays a crucial role in the success of re-released films, as the right occasion can significantly boost their performance. This week, Mahesh Babu and Venkatesh’s family entertainer Seethamma Vaakitlo Sirimalle Chettu (SVSC) is making a comeback in theaters. Despite an unfavorable release date, the film is witnessing impressive advance bookings.
Ideally, a film like SVSC, with its family-oriented theme and star-studded cast, would have been best suited for a festival or holiday release. However, the makers have chosen to re-release it on a regular Friday, with no special occasion. Adding to the challenge, student exams are currently underway, which could impact the turnout.
SVSC Re-Release Sees Excellent Advance Bookings
Despite these setbacks, the film’s advance bookings opened yesterday in Hyderabad, and the response has been outstanding. Several shows have already sold out, and others are filling up fast, proving the film’s enduring popularity.
Mahesh Babu remains one of the few superstars who can attract audiences for re-releases, thanks to his strong fan following and an impressive filmography with a lasting impact. Many of his re-releases have turned into box-office successes, setting new benchmarks. Now, Seethamma Vaakitlo Sirimalle Chettu is also poised to follow the trend and deliver yet another successful theatrical run.
