Family Star: Vijay Deverakonda’s Awaited Release Faces Ticket Sales Challenge

By cinema manishi Apr 2, 2024

As the release date of “Family Star,” starring Vijay Deverakonda and Mrunal Thakur under the direction of P. Parasuram, approaches on April 5th, concerns arise over its advance bookings despite the anticipation surrounding the Vijay-Parasuram combo post the blockbuster “Geetha Govindam.” Produced by the eminent Dil Raju under Sri Venkateswara Creations, the film’s teaser garnered a lukewarm response, setting the stage for a crucial pre-release phase.

Despite Vijay Deverakonda’s immense popularity among both youth and family audiences, the current advance bookings fail to reflect his fan base’s enthusiasm. With promotional efforts falling short and a lack of impact on the audience, particularly in key markets like Hyderabad and the US, where Vijay typically enjoys strong support, the film faces a pressing need for a surge in ticket sales momentum.

The looming competition from “Tillu Square,” already on its way to a 100 crores worldwide gross, adds to the challenge for “Family Star” in securing a strong opening. To overcome this, the film must generate unanimous positive word-of-mouth to stand firm in the box office race. With the long summer season ahead, there’s still hope for “Family Star” to emerge as another Vijay Deverakonda starrer to cross the coveted 100 crores mark, provided it gains significant traction from today’s pre-release event and beyond.

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