ZEE5’s Unique Promotion for Gaami: A First-of-its-Kind Marketing Initiative

By cinema manishi Apr 12, 2024 #gaami

Vishwak Sen’s gripping survival drama, Gaami, has found its way to audiences’ screens through ZEE5, captivating viewers with its unique storytelling approach. Recently, ZEE5 orchestrated an extraordinary press interaction that has garnered widespread praise for its innovative promotional strategy.

Setting the stage at Snow Kingdom India, the ZEE5 marketing team ingeniously recreated the snowy Himalayan landscapes featured in the film, leaving attendees awestruck. Vishwak Sen and Gaami director Vidyadhar Kagita lauded the inventive approach of the ZEE5 team, while ZEE5 South’s Vice President of Marketing, Loyd Xavier, commended the entire team for their creative initiative.

Reflecting on his experience, Vishwak Sen shared insights into his portrayal of the Aghora role, enduring the harsh Himalayan conditions for over two months without protective gear. Despite skepticism regarding Gaami’s commercial viability, Vishwak Sen expressed pride in the film’s success, labeling it as the highest-grossing venture of his career. He emphasized the importance of believing in compelling storytelling over conforming to conventional commercial elements.

Expressing a hint of regret, Vishwak Sen pondered why such a creative promotional idea didn’t materialize before Gaami’s theatrical release. Produced by Karthik Sabarish under the banner of Karthik Kult Creations in association with V Celluloid, Gaami features a talented ensemble cast including Chandni Chowdhary, MG Abhinaya, Harika Pedada, and Mohammad Samad in pivotal roles.

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